Develop and execute digital marketing campaigns, including SEO, PPC, email marketing, social media, and content marketing, to increase website traffic, engagement, and leads.
- Analyze data and metrics to evaluate the effectiveness of campaigns and make data-driven decisions to optimize campaign performance.
- Identify and target key audiences to maximize the success of digital marketing campaigns.
- Manage website content, user experience, and navigation to ensure the site is user-friendly and optimized for conversions.
- Plan and manage social media and email marketing campaigns to promote brand awareness, drive traffic, and generate leads.
- Collaborate with graphic designers, content creators, and other marketing team members to develop campaign assets and marketing collateral.
- Monitor trends in digital marketing, stay up-to-date with new technologies, and develop strategies to ensure the company is ahead of the curve.
- Manage the digital marketing budget and allocate resources across campaigns to maximize ROI.
- Bachelor's degree in marketing, communications, or a related field.
- 2-3 years of experience in digital marketing, with a track record of successfully executing campaigns and generating leads.
- In-depth knowledge of SEO, PPC advertising, email marketing, social media marketing, and content marketing best practices.
- Analytical mindset and ability to evaluate data and metrics to make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Proven ability to manage multiple projects and campaigns simultaneously, prioritize tasks, and meet deadlines.
- Experience managing budgets and allocating resources to maximize ROI.
- Familiarity with digital marketing tools and platforms such as Google Analytics, SEMrush, HubSpot, or similar.