Job Description
Job Title: Marketing Executive
Location: Bhubaneswar
Company: Careersathi
Job Type: Full-Time
Job Summary:We are looking for a creative and motivated Marketing Executive to join our team. The Marketing Executive will play a key role in planning and executing marketing campaigns, driving brand awareness, and supporting sales efforts. This role requires a strong understanding of marketing strategies, excellent communication skills, and the ability to collaborate with cross-functional teams. If you are passionate about marketing and eager to contribute to our company’s growth, we encourage you to apply.
Key Responsibilities:
- Develop and execute marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement.
- Collaborate with the marketing team to create and manage marketing campaigns across various channels, including digital marketing, social media, email marketing, and traditional advertising.
- Create and curate content for marketing materials, such as brochures, websites, blogs, and social media platforms.
- Conduct market research to identify trends, customer preferences, and competitors’ activities.
- Monitor and analyze the performance of marketing campaigns using analytics tools and make data-driven recommendations for improvements.
- Manage and maintain the company’s website, ensuring it is up-to-date and optimized for search engines (SEO).
- Build and maintain relationships with media outlets, influencers, and industry partners for PR and collaboration opportunities.
- Assist in the organization and coordination of marketing events, trade shows, and conferences.
- Support the sales team by providing them with marketing materials and information to facilitate their efforts.
- Assist in the creation and management of marketing budgets, ensuring cost-effective campaigns.
- Stay up-to-date with industry trends, marketing best practices, and emerging technologies.
- Prepare regular reports on marketing activities, results, and ROI for management.
Qualifications and Skills:
- Bachelor’s degree in marketing, business, or a related field (preferred but not mandatory).
- Proven experience in marketing, with a strong understanding of marketing concepts and strategies.
- Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate innovative marketing ideas.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Proficient in using marketing software and analytics tools.
- Detail-oriented and well-organized.
- Adaptability and the ability to learn and adapt to new technologies and trends.
Additional Information:
- This position may require occasional travel.
- Marketing goals and performance metrics will be discussed during the interview.
Join our team and be part of our company’s marketing efforts to drive growth and success. If you are passionate about marketing and have the skills and creativity to make an impact, please submit your resume and cover letter detailing your relevant experience and why you are a strong fit for this Marketing Executive position.
[Careersathi] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.